Leaving everything behind – showcasing the remarkable Ford M-Sport T1+, designed to take on the world’s most demanding rally, Dakar 2025. We designed an immersive digital brand experience that gets under the skin of M-Sport’s latest winning creation and sets new standards in performance automotive.
The Raptor web experience immerses the user into the capabilities of the Raptor and reveals the engineering brilliance behind its aggressive exterior.
From the car to the challenge to the drivers—Motorsport enthusiasts and industry figures can dive in to see why M-Sport is one of the world’s best when it comes to performance engineering.
From UX design to visual direction through to digital prototyping, 3D modelling, animation and creative web development, the project was a journey in itself that evolved and improved with every move and succeeded in becoming a hit with fans, sector brands and key industry figures in motorsport.
Ryze had a vision and delivered. The outcome was quite simply, brilliant!
